French widget support

A special shout out to my friend Jean Marc Loingtier of Kalat for helping me with the French translation. Merci beaucoup!

greek widget support

Two of our Greek bloggers have helped us out with Greek. Thanks to Nikos of metablogging and Simos of e-go.gr and Gelame.gr. I am going to flip a coin to decide who gets the black tshirt and who gets the white tshirt. Flickr a photo of yourselves in your cities when you get them in the mail. Thanks!

Slovak...a lesson in geography

Branislav Rac was kind enough to help us with translation to Slovak. At the same time another user requested Slovenian text. Well it turns out that Slovak and Slovenian are two different languages of two different countries. We screwed up and mis-mapped them. And in our misguided excitement decided to recategorize some of the blogs into it. Well we got that all sorted out today and have properly assigned Slovak and will soon be deploying Slovenian. Pleaese accept our apologies for the mistake.

Brano, tshirt for you. Please upload a Flickr photo of you with the tshirt in Stupava, Slovak Republic. Or you can really confuse us and take a train over to Slovenia and take a picture there.

Spanish widget text

All our services have great uptake in the global Spanish markets. We launched our Spanish text with help from Pablo Pérez of Pablogeo.

PS. Please post a photo on Flickr of you in the t-shirt in Valencia Spain.

Portuguese widget text!

The first new language support we deployed is Portuguese. We would like to give a shout out to Lucas on his Chaos Blog. We will be sending Lucas a postreach t-shirt with his favorite postreach icon (serial number 1). Thanks Lucas!

P.S. Please post up a picture of you on Flickr in the t-shirt by some landmark in Rio de Janeiro. Our goal is to get a postreach t-shirt in EVERY continent, then every country.

Showcase launced and mention on TechCrunch

On Tuesday we officially launched the PostReach showcase. The showcase displays blog posts from across all blogs that use PostReach services. It is different from other content sites in that you can find content based upon the type of content you are in the mood for. Moreover, you can also find content you would not easily have found before because we also bring you great content from smaller blogs.

The last few days we have been fixing a few small bugs and adding in new language support. We really appreciate all the feedback and help we have received. We will be listing out the new language support in a separate post.

We would also like to thank TechCrunch for mentioning PostReach in an accurate and compelling manner. Thanks Duncan and Mike! We also appreciate the international coverage. We've been dropping by to comment on your blogs (different staff cover different languages on our team)

Yet another upgrade on the ClickComment icons.

As requested, we have made our icons smaller. They now take less real estate of your blog while creating the same great values. I think they actually look cooler at this smaller size. Again, thanks for the great feedback.

new color scheme for ClickComments

We have just launched the new color scheme with the ClickComments.

Thanks for all the great feedback from our users. The number one problem we heard was that the colors were too bright. Second was that it was not obviously which clickcomments were "clicked".

We were able to quickly improve the icons. Big thanks to users, such as Maruits Burgers, who helped reviewing the new color scheme to give us the confidence that this new launch addresses those problems.

Please let us know what you think?

Launching ClickComments

We have been listening to what bloggers want. In addition to traffic, you want more comments and engagement with your audience of readers. After coming across some interesting research about blog audience behavior we decided to create ClickComments. ClickComments engages your audience by making it easier to comment. On average 94.9% of your audience doesn’t comment. We decided to fix that by making it easier to comment on your blog.


We created a video to explain it to you and you can try out our ClickComments demo blog.

Tell us which new categories you want

We have been getting a few requests for additional categories to reflect the diversity of bloggers out there. We usually add them in the same day. Feel free to submit category suggestions via comments on this blog or via our feedback from.

Feature announcement: Postgroup

Today we are launching something called postgroups. We believe that this feature largely enhances the values we provide for bloggers. We have worked very hard to push this out, we are excited!

A postgroup is an invite-only group of blogs that cross-post with each other. Any postreach user can create a postgroup and invite bloggers that they know. This gives the user complete control of whose posts will appear on your blog. A blog can be a member of multiple postgroups.

You can set up a postgroup to invite specific bloggers onto your blog. Or you can set one up about a specific topic and recruit blogs that you like in the topic area.

Got a blog alliance or network?

postreach is a great too for getting more value out of your alliance/network. Blogrolls and banners are nice, but they require that your audience clicks on them. Historically, only about 1% of people click on banners. With postreach your audience can read the your blog post as an inline post without clicking 100% of the time.

Join postreach like usual, but to keep your posts within the alliance/network all you have to do is tag your post with your alliance's name. To kill two birds with one stone your entire alliance/network should use technorati tags for your alliance name to spread the name of your alliance/network.

postreach distribution math

It seems that we have received a few reviews and mentions over the last few days. We are translating the non-English ones and will respond accordingly.

For the English reviews and mentions we noticed that the analogy used by some is a bit inaccurate in describing postreach as a banner exchange. postreach is about distribution, not promotion. By focusing on the distribution of your blog post to the right audience we eliminate an inefficient step traditionally known as promotion. Below is a comparison of the two approaches:

By eliminating the promotion stage we help you use your space much more efficiently. The following table compares the different approaches out there:

postreach is focused on getting your blog posts to the right audience. Enticing users to become regular readers of your blog is the work of your blog posts themselves.

improved and simplified our signup process.

Based on the feedback we've got, we have re-design our signup process. The change is mainly to simplify it in order to improve the user experience and minimize the work and inconvenience for the users.

With the new signup process, user will not need to verify their blog. In order words, users will not need to create a "test post". All you need to is to fill out the signup form and paste the one-line code to your templates, then you are all done!

We are excited to make this improvement just in time to welcome the new year!

Happy New year!

Improved Guest Post Box

Based on user feedback we have updated our guest post box look and feel. It clearly labels the post as a guest post. The fonts are more consistent in size. The guest post box still uses the style of your blog template to make sure things are presented in the format that you like.

How Guest Blog Box Works

We just edited our site to clearly explain how the guest post box works.

The guest post box is shown only when your audience is looking at the first page of your blog through a browser. The guest post box does not show up when people look at other pages on your blog such as the second page or post specific archives. The guest post box does not show up in your RSS feed.

Furthermore, the post shown in the guest post box will change every time your audience visits. This ensures that there is always something fresh and new on your blog when your audience visits. Your audience expects to see new content when they visit.

Server is back up!

We did a major upgrade on our server, which resulted in some down time this weekend. We apologize for any inconvenience.

Our server is back up and it is robust and fast!

Officially support wordpress

blogger.com was the first blog platform postreach support. Our team has been working very hard on adding support to wordpress, and we are now done!

We now officially support wordpress! We are excited!

Tagging helps people find your blog

Tagging is extra effort but well worth it. It makes it easier for people to find your blog via different services on the Internet.

Tagging gives you a means of telling Internet services, such as blog search engines, what your blog posts are about. Before tagging, Internet services would try to guess what your post was about by using text analysis or link analysis. Text analysis isn't always accurate and link analysis depends upon links getting built up....both these methods are approximations/guesses as to what your posts are about. Blog search engines such as Technorati analyze your tags and use your explicit input about what your post is about. This allows blog search engines to show your blog posts as a search result even before you get links pointing to your post. This drives people to your blog that are interested in timely content.

postreach leverages the tags in your posts to make sure your content is shown to a relevant audience. We match the tags that other blogs have requested guest bloggers on. That gets your blog posts in front of the right audience when they are in the mood to read blogs.

Tags are used for many services on the Internet. One example is a service that searches blogs for tags specific to classifieds listings. Many new services that can bring the right people to your content are using tags. If you are using blogger.com we recommend using the new blogger beta that launched in August. It has a feature called labels which is their name for tagging. You can check that out here it is really easy to use. We use it for this blog.

You can learn more about how to tag at Technorati or at microformats.

postreach beta is launched!

Yes, our beta is launched!

We have been working very hard to get all the key features in this beta release. We are confident that we have the best solution to help bloggers expand their audience and become better bloggers!

postreach is still a work in progress and we are very interested in how we might improve it. Please send us feedback on how to better serve you.