postreach is a great too for getting more value out of your alliance/network. Blogrolls and banners are nice, but they require that your audience clicks on them. Historically, only about 1% of people click on banners. With postreach your audience can read the your blog post as an inline post without clicking 100% of the time.
Join postreach like usual, but to keep your posts within the alliance/network all you have to do is tag your post with your alliance's name. To kill two birds with one stone your entire alliance/network should use technorati tags for your alliance name to spread the name of your alliance/network.
Thursday, January 04, 2007
Tuesday, January 02, 2007
postreach distribution math
It seems that we have received a few reviews and mentions over the last few days. We are translating the non-English ones and will respond accordingly.
For the English reviews and mentions we noticed that the analogy used by some is a bit inaccurate in describing postreach as a banner exchange. postreach is about distribution, not promotion. By focusing on the distribution of your blog post to the right audience we eliminate an inefficient step traditionally known as promotion. Below is a comparison of the two approaches:
By eliminating the promotion stage we help you use your space much more efficiently. The following table compares the different approaches out there:
postreach is focused on getting your blog posts to the right audience. Enticing users to become regular readers of your blog is the work of your blog posts themselves.
For the English reviews and mentions we noticed that the analogy used by some is a bit inaccurate in describing postreach as a banner exchange. postreach is about distribution, not promotion. By focusing on the distribution of your blog post to the right audience we eliminate an inefficient step traditionally known as promotion. Below is a comparison of the two approaches:
By eliminating the promotion stage we help you use your space much more efficiently. The following table compares the different approaches out there:
postreach is focused on getting your blog posts to the right audience. Enticing users to become regular readers of your blog is the work of your blog posts themselves.
improved and simplified our signup process.
Based on the feedback we've got, we have re-design our signup process. The change is mainly to simplify it in order to improve the user experience and minimize the work and inconvenience for the users.
With the new signup process, user will not need to verify their blog. In order words, users will not need to create a "test post". All you need to is to fill out the signup form and paste the one-line code to your templates, then you are all done!
We are excited to make this improvement just in time to welcome the new year!
Happy New year!
With the new signup process, user will not need to verify their blog. In order words, users will not need to create a "test post". All you need to is to fill out the signup form and paste the one-line code to your templates, then you are all done!
We are excited to make this improvement just in time to welcome the new year!
Happy New year!
Thursday, December 07, 2006
Improved Guest Post Box
Based on user feedback we have updated our guest post box look and feel. It clearly labels the post as a guest post. The fonts are more consistent in size. The guest post box still uses the style of your blog template to make sure things are presented in the format that you like.
How Guest Blog Box Works
We just edited our site to clearly explain how the guest post box works.
The guest post box is shown only when your audience is looking at the first page of your blog through a browser. The guest post box does not show up when people look at other pages on your blog such as the second page or post specific archives. The guest post box does not show up in your RSS feed.
Furthermore, the post shown in the guest post box will change every time your audience visits. This ensures that there is always something fresh and new on your blog when your audience visits. Your audience expects to see new content when they visit.
The guest post box is shown only when your audience is looking at the first page of your blog through a browser. The guest post box does not show up when people look at other pages on your blog such as the second page or post specific archives. The guest post box does not show up in your RSS feed.
Furthermore, the post shown in the guest post box will change every time your audience visits. This ensures that there is always something fresh and new on your blog when your audience visits. Your audience expects to see new content when they visit.
Sunday, November 19, 2006
Server is back up!
We did a major upgrade on our server, which resulted in some down time this weekend. We apologize for any inconvenience.
Our server is back up and it is robust and fast!
Our server is back up and it is robust and fast!
Thursday, November 16, 2006
Officially support wordpress
blogger.com was the first blog platform postreach support. Our team has been working very hard on adding support to wordpress, and we are now done!
We now officially support wordpress! We are excited!
We now officially support wordpress! We are excited!
Wednesday, November 15, 2006
Tagging helps people find your blog
Tagging is extra effort but well worth it. It makes it easier for people to find your blog via different services on the Internet.
Tagging gives you a means of telling Internet services, such as blog search engines, what your blog posts are about. Before tagging, Internet services would try to guess what your post was about by using text analysis or link analysis. Text analysis isn't always accurate and link analysis depends upon links getting built up....both these methods are approximations/guesses as to what your posts are about. Blog search engines such as Technorati analyze your tags and use your explicit input about what your post is about. This allows blog search engines to show your blog posts as a search result even before you get links pointing to your post. This drives people to your blog that are interested in timely content.
postreach leverages the tags in your posts to make sure your content is shown to a relevant audience. We match the tags that other blogs have requested guest bloggers on. That gets your blog posts in front of the right audience when they are in the mood to read blogs.
Tags are used for many services on the Internet. One example is a service that searches blogs for tags specific to classifieds listings. Many new services that can bring the right people to your content are using tags. If you are using blogger.com we recommend using the new blogger beta that launched in August. It has a feature called labels which is their name for tagging. You can check that out here it is really easy to use. We use it for this blog.
You can learn more about how to tag at Technorati or at microformats.
Tagging gives you a means of telling Internet services, such as blog search engines, what your blog posts are about. Before tagging, Internet services would try to guess what your post was about by using text analysis or link analysis. Text analysis isn't always accurate and link analysis depends upon links getting built up....both these methods are approximations/guesses as to what your posts are about. Blog search engines such as Technorati analyze your tags and use your explicit input about what your post is about. This allows blog search engines to show your blog posts as a search result even before you get links pointing to your post. This drives people to your blog that are interested in timely content.
postreach leverages the tags in your posts to make sure your content is shown to a relevant audience. We match the tags that other blogs have requested guest bloggers on. That gets your blog posts in front of the right audience when they are in the mood to read blogs.
Tags are used for many services on the Internet. One example is a service that searches blogs for tags specific to classifieds listings. Many new services that can bring the right people to your content are using tags. If you are using blogger.com we recommend using the new blogger beta that launched in August. It has a feature called labels which is their name for tagging. You can check that out here it is really easy to use. We use it for this blog.
You can learn more about how to tag at Technorati or at microformats.
Thursday, November 02, 2006
postreach beta is launched!
Yes, our beta is launched!
We have been working very hard to get all the key features in this beta release. We are confident that we have the best solution to help bloggers expand their audience and become better bloggers!
postreach is still a work in progress and we are very interested in how we might improve it. Please send us feedback on how to better serve you.
We have been working very hard to get all the key features in this beta release. We are confident that we have the best solution to help bloggers expand their audience and become better bloggers!
postreach is still a work in progress and we are very interested in how we might improve it. Please send us feedback on how to better serve you.
Tuesday, October 31, 2006
Applying Crowd Knowledge to Wisdom of Crowds
I am half way through "The Wisdom of Crowds" by James Surowiecki. His approach is easy to read and entertaining. I decided to take a step back to make sure I'm not drinking too much koolaid. I decided to see if there are any criticism of the book that I should be aware of while reading. Over to Amazon I went for book reviews and decided to skim the negative reviews. It seems that the main complaints fall into three categories:
1) evidence is biased in favor of the thesis (what would you expect?)
2) it is an article/paper turned into a book (common practice for books that are meant to be consumed during a transcontinental flight)
3) a bit light on depth
Some reviews suggested more depth or related content in:
Elliott Wave Principle by Robert Prechter's
Extraordinary Delusions and The Madness of Crowds by Charles McKay
Subscribe to:
Posts (Atom)