Thursday, January 04, 2007

Got a blog alliance or network?

postreach is a great too for getting more value out of your alliance/network. Blogrolls and banners are nice, but they require that your audience clicks on them. Historically, only about 1% of people click on banners. With postreach your audience can read the your blog post as an inline post without clicking 100% of the time.

Join postreach like usual, but to keep your posts within the alliance/network all you have to do is tag your post with your alliance's name. To kill two birds with one stone your entire alliance/network should use technorati tags for your alliance name to spread the name of your alliance/network.

Tuesday, January 02, 2007

postreach distribution math

It seems that we have received a few reviews and mentions over the last few days. We are translating the non-English ones and will respond accordingly.

For the English reviews and mentions we noticed that the analogy used by some is a bit inaccurate in describing postreach as a banner exchange. postreach is about distribution, not promotion. By focusing on the distribution of your blog post to the right audience we eliminate an inefficient step traditionally known as promotion. Below is a comparison of the two approaches:

By eliminating the promotion stage we help you use your space much more efficiently. The following table compares the different approaches out there:

postreach is focused on getting your blog posts to the right audience. Enticing users to become regular readers of your blog is the work of your blog posts themselves.

improved and simplified our signup process.

Based on the feedback we've got, we have re-design our signup process. The change is mainly to simplify it in order to improve the user experience and minimize the work and inconvenience for the users.

With the new signup process, user will not need to verify their blog. In order words, users will not need to create a "test post". All you need to is to fill out the signup form and paste the one-line code to your templates, then you are all done!

We are excited to make this improvement just in time to welcome the new year!

Happy New year!