Tuesday, January 02, 2007

postreach distribution math

It seems that we have received a few reviews and mentions over the last few days. We are translating the non-English ones and will respond accordingly.

For the English reviews and mentions we noticed that the analogy used by some is a bit inaccurate in describing postreach as a banner exchange. postreach is about distribution, not promotion. By focusing on the distribution of your blog post to the right audience we eliminate an inefficient step traditionally known as promotion. Below is a comparison of the two approaches:

By eliminating the promotion stage we help you use your space much more efficiently. The following table compares the different approaches out there:

postreach is focused on getting your blog posts to the right audience. Enticing users to become regular readers of your blog is the work of your blog posts themselves.

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